The Great Bear / Bärenreiter star
The star Alkor can be found 81 light years from the earth, on the shoulder of the star Mizar in the constellation of The Great Bear. This “rider of the bear”, also called the “Bärenreiter star”, was chosen by the founder Karl Vötterle in 1923 as the name for his publishing house. Alkor, its Arabic name, is just visible with the naked eye, which is why it is also called “an eyesight tester”. In the 1920s it was a distinctive sign for the members of the youth music movement called the Wandervögel. Alkor-Edition naturally takes its name from the star.